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Employers are consumer edtech’s next beta test - techcrunch

Employers are consumer edtech’s next beta test

Entrepreneurs need to convince employers to turn to edtech for a solution more elusive than even education: motivation.
techcrunch - 2 hours ago
NBA Top Shot creator on the NFT craze and why Ethereum still isn’t consumer friendly - techcrunch

NBA Top Shot creator on the NFT craze and why Ethereum still isn’t consumer friendly

We caught up with the Dapper Labs CEO at TechCrunch Disrupt 2021 last week to discuss the challenges facing the crypto space, the future of Ethereum, and how quickly NFTs blew up this year.
techcrunch - 4 hours ago
New study shows Apple Watch can detect heart arrhythmias other than atrial fibrillation - techcrunch

New study shows Apple Watch can detect heart arrhythmias other than atrial fibrillation

Continuing research by Stanford and Apple from the 2017 Apple Heart Study, which managed to enrol over 400,000 participants and became one of the largest studies of its kind ever performed, has shown that the Apple Watch is capable of detecting other types of arrhythmic heart beat irregularities in addition to atrial fibrillation (AFib). Apple […]
techcrunch - 5 hours ago
Which form of venture debt should your startup go for? - techcrunch

Which form of venture debt should your startup go for?

Given the surplus of liquidity, entrepreneurs have access to more funding options than ever. Venture banks, venture debt funds and venture capitalists are jockeying to prove their money is greener.
techcrunch - 6 hours ago
Mark Cuban and Coinbase back Eternal, an NFT marketplace for trading Twitch streamer clips - techcrunch

Mark Cuban and Coinbase back Eternal, an NFT marketplace for trading Twitch streamer clips

The NFT world collectively seems to be trying to turn internet memories into one big game — with a lot of cash involved of course. The original “Doge” image sold for $4 million back in June, the original “Pepe” comic image sold for $1 million in April, in short, people are becoming meme millionaires. Buying […]
techcrunch - 6 hours ago
Microsoft’s Windows store is now open to third-party app stores - techcrunch

Microsoft’s Windows store is now open to third-party app stores

Microsoft wasn't just indulging in wishful thinking when it said it wanted more third-party app stores in Windows 11's portal. Amazon's Appstore and the Epic Games Store are among those coming on.
techcrunch - 6 hours ago
Amazon launches an elder care subscription service, ‘Alexa Together’ - techcrunch

Amazon launches an elder care subscription service, ‘Alexa Together’

Amazon today announced a new subscription service called “Alexa Together,” designed for families with aging family members who are still living independently, but who may need extra support. The $19.99 per month subscription expands on Amazon’s existing product, Alexa Care Hub, an earlier investment in elder care, by taking many of Care Hub’s features and […]
techcrunch - 8 hours ago
Amazon reveals Halo Fitness and Halo Nutrition programs for Halo subscribers - techcrunch

Amazon reveals Halo Fitness and Halo Nutrition programs for Halo subscribers

Amazon is introducing two new services tied to user health and fitness, and its Halo personal health devices. They include Halo Fitness, a new service for interactive home video workouts that looks a lot like Apple Fitness+, and Halo Nutrition, a personalized, guided meal planner. Both of these services will be included as part of […]
techcrunch - 9 hours ago
Ring’s home security drone is now available in the U.S. via invite only - techcrunch

Ring’s home security drone is now available in the U.S. via invite only

Last year, Ring announced at futuristic (slightly dystopian?) take on in-home security with its Always Home Cam, a drone equipped with sensors and a camera that can navigate the interior of your home along custom paths laid out by a user, in response to triggers including Ring Alarm sensors, or a manual command from the […]
techcrunch - 9 hours ago
Hospitals/clinics patient platform Heydoc raises $8.3M Series A led by Smedvig Capital - techcrunch

Hospitals/clinics patient platform Heydoc raises $8.3M Series A led by Smedvig Capital

Heydoc, a system for managing the medical data and admin tasks in medical practitioners, has closed a $8.3m Series A round led by Smedvig Capital with existing investors Hambro Perks, Triple Point Ventures and InHealth Ventures also participating. This brings the total amount raised to date by Heydoc to $12m.    Heydoc mainly operates in the UK but plans to expand internationally. It competes mostly with […]
techcrunch - 9 hours ago
Amazon takes on Fitbit with the $80 Halo View - techcrunch

Amazon takes on Fitbit with the $80 Halo View

A year after launching its original exercise band, Halo, Amazon just dropped the follow up, Halo View. The company’s not quite ready to go full bore into the smartwatch category just yet, but it clearly has the Google-owned Fitbit brand directly in its sights with the newly announced Halo View. The device doesn’t quite challenge […]
techcrunch - 9 hours ago
New Amazon Echo devices will have local voice processing, giving users more privacy - techcrunch

New Amazon Echo devices will have local voice processing, giving users more privacy

When you speak to an Amazon Echo device, so far in its history, Alexa would connect to the internet to process requests and deliver a response. Of course, this has sparked concerns among some consumers, since it might feel worrisome to have a Wi-Fi-connected smart device listening for you to say a wake word at […]
techcrunch - 9 hours ago
Disney and Amazon partner on a custom voice assistant, ‘Hey, Disney!’ and Echo rollout to Walt Disney World Resort hotels - techcrunch

Disney and Amazon partner on a custom voice assistant, ‘Hey, Disney!’ and Echo rollout to Walt Disney World Resort hotels

Amazon, for the first time, is making another voice assistant available on Echo devices. The company at its fall event today announced a new voice assistant, “Hey, Disney,” developed by Disney and built on top of Alexa technology. The assistant will have its own unique voice and over 1,000 custom interactions for fans to explore, […]
techcrunch - 9 hours ago
Alexa’s new features will let users personalize the A.I. to their own needs - techcrunch

Alexa’s new features will let users personalize the A.I. to their own needs

Amazon is preparing to roll out a trio of new features that will allow consumers to further personalize their Alexa experience by helping train the Alexa A.I. using simple tools. In a few months’ time, consumers will be able to teach Alexa to do things like identifying specific sounds in their household, such as a […]
techcrunch - 9 hours ago
Amazon launches a $60 smart thermostat - techcrunch

Amazon launches a $60 smart thermostat

Amazon kicked off its big hardware event today by announce a new smart. The company worked with Honeywell to create the device, but is keeping its own branding on the product (rather than, say, Ring, Blink or any of the other smart home companies it owns). The device runs $60, though the company notes that […]
techcrunch - 9 hours ago
Notion now offers free credits to any startup globally, partners with AWS and Stripe - techcrunch

Notion now offers free credits to any startup globally, partners with AWS and Stripe

Two years ago, Notion partnered with dozens of accelerators and incubators to provide free credits for its work collaboration platform to their portfolio startups. The firm is now aggressively making the program open to all startups. Notion is launching a new startup program Tuesday to offer a credit of at least $500 to any startup […]
techcrunch - 9 hours ago
Four days left to save $100 on passes to TC Sessions: SaaS 2021 - techcrunch

Four days left to save $100 on passes to TC Sessions: SaaS 2021

Tick-tock, folks! Our TC Sessions: SaaS 2021 countdown clock says only four days remain before the early bird flies away with $100 clutched in its tight little beak. If you want to take part in our global SaaS conference on October 27 — and save $100 while you’re at it — purchase your early-bird pass […]
techcrunch - 10 hours ago
Fairmat creates a new material based on recycled carbon fiber composite - techcrunch

Fairmat creates a new material based on recycled carbon fiber composite

Meet Fairmat, a new French startup that wants to improve the recycling process for sophisticated composite materials. The company wants to produce new kinds of materials from material waste and sell them to industrial companies. Fairmat just raised a $10 million funding round (€8.6 million) led by Singular. Various business angels also participated in the […]
techcrunch - 10 hours ago
Guardian owner invests in Unlock, an NFT protocol designed for subscriptions and memberships - techcrunch

Guardian owner invests in Unlock, an NFT protocol designed for subscriptions and memberships

Monetization for the creator economy continues to be a huge issue and opportunity, but creators mostly have to lock themselves into platforms like Patreon to realize their value. A better method would be to have a membership system for creators which sat across several platforms. Now, GMG Ventures (parent company of The Guardian newspaper) has […]
techcrunch - 10 hours ago
Federated Genomic data startup Lifebit raises $60M round led by Tiger Global - techcrunch

Federated Genomic data startup Lifebit raises $60M round led by Tiger Global

Genomic data is considered to be the key to unlocking so-called ‘precision medicine’. Some estimates suggest that by 2025, 500 million human genomes will have been sequenced, but only a fraction of it is being utilized for drug discovery and precision medicine. One of the key startups to emerge in the space is Lifebit, which […]
techcrunch - 10 hours ago
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techcrunch
Pro tips from the team behind Kickstarter’s most funded app

Pro tips from the team behind Kickstarter’s most funded app

techcrunch - 2 months ago

Here at memoryOS, we have a saying we repeat often: Most of the Kickstarter happens before the actual Kickstarter.

Preparation is the key. But even if you understand that most of the work is done in advance, you should still prepare yourself for some sleepless nights after the launch date. The usual startup mantra will apply to your crowdfunding campaign just as well: Measure, analyze and adjust along the way.

As you may know, crowdfunding fits some B2C products better than it does others. So to give you our product context here, memoryOS is a gamified app that teaches memorization skills with the help of virtual mind palaces and interactive microlessons taught by our co-founder, two-time World Memory Champion, Jonas von Essen.

Before becoming the most funded app on Kickstarter and getting it 6,400% funded (and carrying it further to the Indiegogo platform right after), we spent countless hours researching down the rabbit hole of crowdfunding tips and tricks. We also had calls with several top-tier crowdfunding project creators who were kind enough to answer our questions and share bits of knowledge from their experience.

We’re sharing our approach (and secrets) to building a successful crowdfunding campaign because we know just how tough it can be to launch your own product. So here is a complete 10-step guide:

Find a unique idea

You should have a unique idea for a product that would solve at least one problem for your target audience. The proven approach is to set two major hypotheses right at the start and then work on getting them tested:

  1. Does your product work and solve the problem as intended, and is it better than whats out there? This is usually referred to as the “proof of concept” stage.
  2. Are there enough people who are willing to pay for your product for you to build a sustainable business?

You will need to build a base prototype to test the first hypothesis and, if it works, you can then work on turning it into an MVP or a short demo version for your future commercial product. You can then get people to test it for free and prepay for the full version.

Getting people to actually back their interest with their wallet means you already have customers, not merely enthusiasts, and it significantly increases the chances of a successful project.

Yes, its important that you get people to pay a minimum reservation deposit at this point and receive their commitment to pay the remaining amount for the full product later on. Getting people to actually back their interest with their wallet means you already have customers, not merely enthusiasts, and it significantly increases the chances of a successful project.

Get user feedback

As soon as you have something to test, conduct short surveys to better understand your customers by gathering and analyzing the reasons why and for what purpose(s) they would want your product.

Here at memoryOS, we called the first couple thousand of our leads and had many insightful conversations to help us connect to our audience on a more personal and emotional level.

Once you have a demo or prototype for the users to test, make sure to add a feedback form right at the end of their experience (or gather feedback using Google Forms for surveys, or via email inquiries).

sauce: techcrunch
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