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Sequoia’s Mike Vernal outlines how to design feedback loops in the search for product-market fit - techcrunch

Sequoia’s Mike Vernal outlines how to design feedback loops in the search for product-market fit

"Finding product-market fit is not a deterministic process. Most of the time, it requires iteration. It requires constant adaptation."
techcrunch - 1 hour ago
Blizzard lawsuit, Dead Space, Respawn, Dragon Age 4, and more | GB Decides 206 - venture beat

Blizzard lawsuit, Dead Space, Respawn, Dragon Age 4, and more | GB Decides 206

Working at Blizzard sounds like a challenge for women and minorities, and in some instances, it sounds like a nightmare. At least, those are the allegations in California Department of Fair Employment and Housing’s Blizzard lawsuit. The crew discusses that on this episode of the GamesBeat Decides podcast. GamesBeat editors Mike Minotti and Jeff Grubb […]
venture beat - 1 hour ago
Hear Startup Alley companies pitch expert VC judges on the next episode of Extra Crunch Live - techcrunch

Hear Startup Alley companies pitch expert VC judges on the next episode of Extra Crunch Live

We know how much you love a good startup pitch-off. Who doesn’t? It combines the thrill of live, high-stakes entertainment with learning about the hottest new thing. Plus, you get to hear feedback from some of the smartest folks in the industry, thus learning how to absolutely crush it at your next pitch meeting with […]
techcrunch - 1 hour ago
Automakers have battery anxiety, so they’re taking control of the supply - techcrunch

Automakers have battery anxiety, so they’re taking control of the supply

Battery joint ventures have become the hot must-have deal for automakers that have set ambitious targets to deliver millions of electric vehicles in the next few years.
techcrunch - 2 hours ago
Peer-to-peer car rental startup Getaround fined nearly $1M by DC’s Attorney General - techcrunch

Peer-to-peer car rental startup Getaround fined nearly $1M by DC’s Attorney General

Getaround was fined nearly $1 million by the Washington D.C. Office of the Attorney General for operating without a license and other violations, part of a settlement of what the peer-to-peer car rental startup calls “politically motivated allegations.” The AG’s office started investigating the company early last year, after it received reports of vehicle thefts […]
techcrunch - 3 hours ago
Pro tips from the team behind Kickstarter’s most funded app - techcrunch

Pro tips from the team behind Kickstarter’s most funded app

We're sharing our approach and secrets to building a successful crowdfunding campaign because we know just how tough it can be to launch your own product.
techcrunch - 4 hours ago
Rivian raises another $2.5B, pushing its EV war chest up to $10.5B - techcrunch

Rivian raises another $2.5B, pushing its EV war chest up to $10.5B

Rivian announced Friday that it has closed a $2.5 billion private funding round led by Amazon’s Climate Pledge Fund, D1 Capital Partners, Ford Motor and funds and accounts advised by T. Rowe Price Associates Inc. Third Point, Fidelity Management and Research Company, Dragoneer Investment Group, and Coatue also participated in the round. “As we near […]
techcrunch - 4 hours ago
Growth marketing roundup: TechCrunch Experts, creative testing and how to nail your narrative - techcrunch

Growth marketing roundup: TechCrunch Experts, creative testing and how to nail your narrative

Growth marketer Maya Moufarek: "It’s all about simplifying your strategy into something that is digestible, memorable and applicable.”
techcrunch - 6 hours ago
SOSV partners explain how deep tech startups can fundraise successfully - techcrunch

SOSV partners explain how deep tech startups can fundraise successfully

'In deep tech, it's essential to think about founder-investor fit. And what we mean by this is understanding why an investor is even in VC in the first place.'
techcrunch - 6 hours ago
Judge denies Wisk Aero’s request for preliminary injunction against Archer Aviation - techcrunch

Judge denies Wisk Aero’s request for preliminary injunction against Archer Aviation

Electric aviation startup Wisk Aero’s request for a preliminary injunction against rival Archer Aviation was denied by a federal judge Thursday, the latest in an ongoing legal battle over whether Archer stole trade secrets in developing its flagship Maker aircraft. A full written opinion has not yet been published. In a tentative ruling filed earlier […]
techcrunch - 7 hours ago
GM recalls Bolt EVs once again over fire risks - techcrunch

GM recalls Bolt EVs once again over fire risks

Devindra Hardawar Contributor Devindra Hardawar is a Senior Editor at Engadget. GM is issuing a second recall for 2017 to 2019 Bolt EVs over potential fire issues. The company says it plans to replace defective batteries, but until it can do so it’s advising Bolt customers to limit their charging up to 90 percent, and […]
techcrunch - 7 hours ago
Snap had its best quarter in four years - techcrunch

Snap had its best quarter in four years

If you’ve started using Snapchat more regularly this year, you’re not alone. At yesterday’s Q2 earnings call, Snap CEO Evan Spiegel announced that the platform grew both revenue and daily active users at the highest rates it has achieved in the last four years. Snapchat now has 293 million daily active users, growing 23% since […]
techcrunch - 7 hours ago
Mint’s first PM raises millions for Monarch, an Accel-backed money management platform - techcrunch

Mint’s first PM raises millions for Monarch, an Accel-backed money management platform

Monarch, a subscription-based platform that aims to help consumers “plan and manage” their financial lives, has raised $4.8 million in seed funding. Accel led the round, which also included participation from SignalFire, and brings the Mountain View-based yet fully distributed startup’s total funding since its 2019 inception to $5.5 million. Co-founder and CEO Val Agostino […]
techcrunch - 7 hours ago
China’s expected edtech clampdown may chill a key startup sector - techcrunch

China’s expected edtech clampdown may chill a key startup sector

When it comes to control, the Chinese government doesn't mind wiping out a few dozen billion dollars in market cap here and there. That's not a great system.
techcrunch - 8 hours ago
How an AI entrepreneur deals with dirty real-world data - venture beat

How an AI entrepreneur deals with dirty real-world data

Women in the AI field are making research breakthroughs, spearheading vital ethical discussions, and inspiring the next generation of AI professionals. We created the VentureBeat Women in AI Awards to emphasize the importance of their voices, work, and experience, and to shine a light on some of these leaders. In this series, publishing Fridays, we’re […]
venture beat - 8 hours ago
Checkout is the key to frictionless B2B e-commerce - techcrunch

Checkout is the key to frictionless B2B e-commerce

Checkout is a platform play, not a payments play, and now is the time to build the category in B2B. Business buyer behavior is changing, and the stars are aligning on the fintech infrastructure front.
techcrunch - 9 hours ago
Lucid Motors’ SPAC merger approved after executives issue plea to shareholders to vote - techcrunch

Lucid Motors’ SPAC merger approved after executives issue plea to shareholders to vote

Shareholders approved Friday EV startup Lucid Motors’ merger with special purpose acquisition company Churchill Capital IV, after the companies extended the deadline by one day because not enough retail investors showed up to cast their vote. The issue is an unusual but could become more common as more companies eschew the traditional IPO path to […]
techcrunch - 9 hours ago
Alphabet’s Intrinsic aims to make industrial robots more capable - techcrunch

Alphabet’s Intrinsic aims to make industrial robots more capable

Alphabet’s public-facing history with robotics has, thus far, been a spotty one. Most notably, Google X’s big acquisition push culminated in its selling Boston Dynamics to Softbank (who eventually flipped it to Hyundai). Alphabet/Google’s subsequent approach has been less flashy and focused on more immediate robotic tasks. Unveiled today through the X blog, Intrinsic certainly […]
techcrunch - 10 hours ago
Duolingo’s bellwether IPO - techcrunch

Duolingo’s bellwether IPO

Hello and welcome back to Equity, TechCrunch’s venture capital-focused podcast, where we unpack the numbers behind the headlines. We were smaller team this week, with Natasha and Alex together with Chris to sort through yet another summer frenzy of a week. This time around we actually recorded live on Twitter Spaces, which was a first for the podcast. […]
techcrunch - 10 hours ago
Payments company Paystone raises $23.8M to help service-based businesses engage with customers - techcrunch

Payments company Paystone raises $23.8M to help service-based businesses engage with customers

Paystone provides electronic payments and customer engagement technology to businesses, particularly those that provide services.
techcrunch - 11 hours ago
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techcrunch
5 tips for brands that want to succeed in the new era of influencer marketing

5 tips for brands that want to succeed in the new era of influencer marketing

techcrunch - 1 month ago

If I told you a decade ago that a spin bike would be a social community, youd have had a good laugh. But thats precisely what Peloton is: A spin bike with a social community where the instructors are the influencers.

Peloton is just one example of how social is being integrated into every aspect of the customer experience in an increasingly digital world. Whether its considering a new restaurant to check out, a movie to see or a product to buy, most people look at reviews before making a final decision. They want social proof as an indicator of quality and relevance.

Influencers are a natural byproduct of this desire for social validation, and as social permeates the customer journey, creators have become an essential source of validation and trust.

Influencers are a natural byproduct of this desire for social validation, and as social permeates the customer journey, creators have become an essential source of validation and trust. Indeed, social validation is what social platforms are built on, so its a significant component of how we derive relevance online and the deeper integration of social is changing the dynamic between brands and digital creators.

The shifting economy of creator monetization

Brand sponsorships are the holy grail for creators hoping to monetize their online influence. According to an eMarketer report, brand partnerships are still the No. 1 source of revenue for most digital creators.

However, digital creators have a lot more monetization options to choose from, thanks to Patreon, affiliate platforms, paid content platforms and platform revenue sharing, making it easier to earn a living without relying so heavily on brand sponsorships.


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As a result, creators are diversifying their revenue streams, which, for some creators, allows them to be more selective about the brands they work with. Whats more, creators arent reliant on just one channel or one form of revenue.

YouTube creators probably have the most diversified revenue, often combining brand sponsorships, subscription models, affiliate deals, tipping/donations, their line of branded products and revenue share. However, its important to note that not all monetization options apply to every creator. But with so many options to choose from, making a living as a digital creator is more accessible than ever.

Here are a few of the ways online creators can monetize their content:

Ad revenue sharing: Advertising is the most traditional form of revenue for online creators. With this model, ads are injected into and around the creators content, and they make a certain percentage of revenue based on impressions. However, the revenue split can vary based on the platform, and some platforms have a specific threshold creators must hit before they can participate in ad revenue sharing.

Affiliate marketing: Similar to advertising or a brand sponsorship, affiliate marketing is an agreement for a share of revenue based on products sold. This kind of arrangement generally works best when the creator has a blog, website or YouTube account. Affiliate links allow the influencer to proactively choose the products they want to talk about and earn from, rather than having to wait for a brand deal to come their way.

sauce: techcrunch
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