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The Himiway Cruiser Bike Review - readwrite

The Himiway Cruiser Bike Review

The Himiway Cruiser Bike is fun and a beauty to ride. I love bikes, have many different kinds of bikes, and I ride a lot. This is an all-terrain electric fat bike. You can overcome many obstacles on this bike, including gravel, mountain terrain, off roads, snow, and beach. It couldn’t be a better ride […] The post The Himiway Cruiser Bike Review appeared first on ReadWrite.
readwrite - 1 day ago
Mediflash is a freelancer marketplace for health professionals - techcrunch

Mediflash is a freelancer marketplace for health professionals

Meet Mediflash, a new French startup that wants to improve temp staffing in healthcare facilities, such as nursing homes, clinics and mental health facilities. The company positions itself as an alternative to traditional temp staffing agencies. They claim to offer better terms for both caregivers and institutions. “It costs a small fortune to health facilities […]
techcrunch - 1 day ago
Owning the paycheck is the key to fintech success - techcrunch

Owning the paycheck is the key to fintech success

Hello and welcome back to Equity, TechCrunch’s venture capital-focused podcast, where we unpack the numbers behind the headlines. This week, Natasha and Danny, otherwise known as your two new favorite Book influencers (inside joke, you’ll get if you listen to the show), hopped on the mics to take everyone threw the news, with Grace and […]
techcrunch - 1 day ago
Tiger Global in talks to back BharatPe at $2.5 billion valuation - techcrunch

Tiger Global in talks to back BharatPe at $2.5 billion valuation

Indian fintech startup BharatPe is in advanced stages of talks to raise about $250 million in a new financing round led by Tiger Global, two sources familiar with the matter told TechCrunch. The new round, a Series E, is valuing the three-year-old New Delhi-headquartered firm at a pre-money valuation of $2.5 billion, sources said, requesting […]
techcrunch - 1 day ago
Ford acquires Electriphi as it prepares to woo EV fleet customers - techcrunch

Ford acquires Electriphi as it prepares to woo EV fleet customers

Ford has two electric vehicles in the pipeline —  the E-Transit cargo van and F-150 Lighting Pro —aimed at commercial customers. Now, the automaker is rounding out its future EV commercial business with the acquisition of battery management and fleet monitoring software startup Electriphi. Terms of the acquisition weren’t disclosed. Ford is betting that the […]
techcrunch - 2 days ago
Delivery service Gopuff acquires rideOS for $115 million-plus - techcrunch

Delivery service Gopuff acquires rideOS for $115 million-plus

On-demand goods, food and alcohol delivery service Gopuff has acquired fleet management platform rideOS for $115 million to $125 million, sources familiar with the deal say. This acquisition comes just a few months after the Philadelphia-based startup announced a $1.15 billion funding round at a $8.9 billion valuation, up from $3.9 billion in October. Last […]
techcrunch - 2 days ago
Spotify acquires Podz, a podcast discovery platform - techcrunch

Spotify acquires Podz, a podcast discovery platform

Podcasts are all the rage, but podcast discovery is a challenge. Today, Spotify announced its acquisition of Podz, a startup that’s trying to solve the problem of podcast discovery. “At Spotify, we are investing to build and scale the world’s best (and most personalized) podcast discovery experience,” the company said. “We believe that Podz’ technology […]
techcrunch - 2 days ago
KeepTruckin raises $190 million to invest in AI products, double R&D team to 700 - techcrunch

KeepTruckin raises $190 million to invest in AI products, double R&D team to 700

KeepTruckin, a hardware and software developer that helps trucking fleets manage vehicle, cargo and driver safety, has just raised $190 million in a Series E funding round, which puts the company’s valuation at $2 billion, according to CEO Shoaib Makani.  G2 Venture Partners, which just raised a $500 million fund to help modernize existing industries, […]
techcrunch - 2 days ago
CEO Shishir Mehrotra and investor S. Somasegar reveal what sings in Coda’s pitch doc - techcrunch

CEO Shishir Mehrotra and investor S. Somasegar reveal what sings in Coda’s pitch doc

CEO Shishir Mehrotra and Madrona partner S. Somasegar joined Extra Crunch Live to discuss Coda's pitch doc -- and give live feedback on pitches from the audience.
techcrunch - 2 days ago
Transform 2021: Where does your enterprise stand on the AI adoption curve? - venture beat

Transform 2021: Where does your enterprise stand on the AI adoption curve?

VentureBeat’s annual AI survey returns alongside Transform 2021 this July 12-16, 2021. Transform, the world’s leading event on applied AI for enterprise business & technology decision makers, will host thousands of executives across industries to share their AI and data technology stories. 
venture beat - 2 days ago
Going, going, almost gone! Only a few spots left in Startup Alley at TC Disrupt 2021 - techcrunch

Going, going, almost gone! Only a few spots left in Startup Alley at TC Disrupt 2021

Now hear this! Early-stage founders, a shipload of opportunity is about to set sail and you don’t want to miss the boat. We have only a few spots left to exhibit in Startup Alley at TechCrunch Disrupt 2021 (September 21-23). Buy a Startup Alley Pass and take advantage of all the exposure, perks and potential […]
techcrunch - 2 days ago
How to launch a successful RPA initiative - techcrunch

How to launch a successful RPA initiative

Traditional firms might approach an RPA initiative as they have other business initiatives, which is slowly and carefully. But to reap the benefits of automation at scale, companies need more ambition
techcrunch - 2 days ago
Anduril raises $450M as the defense tech company’s valuation soars to $4.6B - techcrunch

Anduril raises $450M as the defense tech company’s valuation soars to $4.6B

The AI-powered defense company founded by tech iconoclast Palmer Luckey has landed a $450 million round of investment that values the startup at $4.6 billion just four years in. In April, reports suggested that the company was on the hunt for fresh investment and headed for a valuation between four and five billion, up from […]
techcrunch - 2 days ago
Mobility startups can be equitable, accessible and profitable - techcrunch

Mobility startups can be equitable, accessible and profitable

At TC Sessions: Mobility 2021, Revel CEO and co-founder Frank Reig, Remix CEO and co-founder Tiffany Chu, and lawyer Tamika L. Butler discussed how mobility companies should think about equity.
techcrunch - 2 days ago
Vitosha Venture Partners launches $30M fund to back Bulgarian-related early-stage startups - techcrunch

Vitosha Venture Partners launches $30M fund to back Bulgarian-related early-stage startups

Vitosha Venture Partners is a brand new venture fund launching out of Bulgaria, and backed by the Bulgarian government. The 26 million euro ($30M) fund aims to invest in approximately 100 companies, starting from low ticket sizes all the way up to a million, in early-stage and growth-stage companies that are based in or related […]
techcrunch - 2 days ago
Apple AirTags UX teardown: The trade-off between privacy and user experience - techcrunch

Apple AirTags UX teardown: The trade-off between privacy and user experience

Apple’s AirTags have been out for more than a month. Now that they've been out getting lost in the wild, we sent our resident UX analyst to do just that.
techcrunch - 2 days ago
Wise announces plans to go public via direct listing - techcrunch

Wise announces plans to go public via direct listing

Wise, the fintech company formerly known as TransferWise, has announced that it wants to become a public company on the London Stock Exchange. Instead of following the traditional IPO route, Wise plans to go public via a direct listing. This is going to be the biggest direct listing on the London Stock Exchange. If you’re […]
techcrunch - 2 days ago
Gusto makes first acquisition, buying Ardius to expand into R&D tax credits - techcrunch

Gusto makes first acquisition, buying Ardius to expand into R&D tax credits

Free money from the government sounds like winning the lottery, but the reality is that most tech startups and even local retail businesses and restaurants can potentially qualify for tax credits related to research and development in the United States. Those credits, which is what helps tech giants keep their tax rates to near zero, […]
techcrunch - 2 days ago
5 tips for brands that want to succeed in the new era of influencer marketing - techcrunch

5 tips for brands that want to succeed in the new era of influencer marketing

In the new creator economy, the selectiveness of creators means stiff competition for a brand's ideal influencers. But that doesn’t mean working with influencers is out of reach for smaller brands.
techcrunch - 2 days ago
Lordstown Motors reverses claims about “binding orders” for electric pickup truck - techcrunch

Lordstown Motors reverses claims about “binding orders” for electric pickup truck

Lordstown Motors does not have binding orders from customers for its electric Endurance pickup truck — a reversal from claims made earlier this week by company executives in an effort to restore confidence in the troubled company, according to a regulatory filing released Thursday. Lordstown Motors interim CEO Angela Strand and President Rich Schmidt made […]
techcrunch - 2 days ago
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techcrunch
Freemium isn’t a trend — it’s the future of SaaS

Freemium isn’t a trend — it’s the future of SaaS

techcrunch - 1 month ago

As the COVID-19 lockdowns cascaded around the world last spring, companies large and small saw demand slow to a halt seemingly overnight. Enterprises werent comfortable making big, long-term commitments when they had no clue what the future would hold.

Innovative SaaS companies responded quickly by making their products available for free or at a steep discount to boost demand.

While Zoom gets all the attention, there were hundreds of free SaaS tools to help folks through the pandemic. Pluralsight ran a #FreeApril campaign, offering free access to its platform for all of April. Cloudflare made its Teams product free from March until September 1, 2020. GitHub went free for teams in April and slashed the price of its paid Team plan.

A selection of new free, free trial and low-priced offerings from leading SaaS companies. Image Credits: Kyle Poyar/OpenView.

The free products were aimed squarely at end users whether it be a developer, individual marketer, sales rep or someone else at the edge of an organization. These end users were stuck at home during the pandemic, yet they desperately needed software to power their working lives.

End users prefer to do the vast majority of their research online before ever talking to a sales rep, making free products the ideal way to reach them.

End users prefer to do the vast majority of their research online before ever talking to a sales rep, making free products the ideal way to reach them. Many end users want to jump straight into a product, no hassle or credit card or budget approval required.

After theyve set up an account and customized it for their workflow, end users have essentially already made a purchase decision with their time all without ever feeling like they were in an active buying cycle.

An end user-focused free offering became an essential SaaS survival strategy in 2020.

But these free offerings didnt go away as lockdowns loosened up. SaaS companies instead doubled down on freemium because they realized that doing so had a real and positive impact on their business. In doing so, they busted the outdated myths that have held 82% of SaaS companies back from offering their own free plan.

Myth: A free offering will cannibalize paying customers

GoDaddy is a digital behemoth, known for being a 90s-era pioneer in web domains as well as for their controversial Super Bowl ads. The company has steadily diversified into business software, now generating roughly $700 million in ARR from its business applications segment and reaching millions of paying customers. There are very few businesses that would see greater potential revenue cannibalization from launching a free product than GoDaddy.

But GoDaddy didnt let fear stop them from testing freemium when lockdowns set in. Freemium started out as a small-scale experiment in spring 2020 for the websites and marketing product. GoDaddy has since increased the experiment to 50% of U.S. website traffic, with plans to scale to 100% of U.S. traffic and open availability to other markets in 2021.

sauce: techcrunch
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