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The Himiway Cruiser Bike Review - readwrite

The Himiway Cruiser Bike Review

The Himiway Cruiser Bike is fun and a beauty to ride. I love bikes, have many different kinds of bikes, and I ride a lot. This is an all-terrain electric fat bike. You can overcome many obstacles on this bike, including gravel, mountain terrain, off roads, snow, and beach. It couldn’t be a better ride […] The post The Himiway Cruiser Bike Review appeared first on ReadWrite.
readwrite - 1 day ago
Mediflash is a freelancer marketplace for health professionals - techcrunch

Mediflash is a freelancer marketplace for health professionals

Meet Mediflash, a new French startup that wants to improve temp staffing in healthcare facilities, such as nursing homes, clinics and mental health facilities. The company positions itself as an alternative to traditional temp staffing agencies. They claim to offer better terms for both caregivers and institutions. “It costs a small fortune to health facilities […]
techcrunch - 1 day ago
Owning the paycheck is the key to fintech success - techcrunch

Owning the paycheck is the key to fintech success

Hello and welcome back to Equity, TechCrunch’s venture capital-focused podcast, where we unpack the numbers behind the headlines. This week, Natasha and Danny, otherwise known as your two new favorite Book influencers (inside joke, you’ll get if you listen to the show), hopped on the mics to take everyone threw the news, with Grace and […]
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Tiger Global in talks to back BharatPe at $2.5 billion valuation - techcrunch

Tiger Global in talks to back BharatPe at $2.5 billion valuation

Indian fintech startup BharatPe is in advanced stages of talks to raise about $250 million in a new financing round led by Tiger Global, two sources familiar with the matter told TechCrunch. The new round, a Series E, is valuing the three-year-old New Delhi-headquartered firm at a pre-money valuation of $2.5 billion, sources said, requesting […]
techcrunch - 1 day ago
Ford acquires Electriphi as it prepares to woo EV fleet customers - techcrunch

Ford acquires Electriphi as it prepares to woo EV fleet customers

Ford has two electric vehicles in the pipeline —  the E-Transit cargo van and F-150 Lighting Pro —aimed at commercial customers. Now, the automaker is rounding out its future EV commercial business with the acquisition of battery management and fleet monitoring software startup Electriphi. Terms of the acquisition weren’t disclosed. Ford is betting that the […]
techcrunch - 2 days ago
Delivery service Gopuff acquires rideOS for $115 million-plus - techcrunch

Delivery service Gopuff acquires rideOS for $115 million-plus

On-demand goods, food and alcohol delivery service Gopuff has acquired fleet management platform rideOS for $115 million to $125 million, sources familiar with the deal say. This acquisition comes just a few months after the Philadelphia-based startup announced a $1.15 billion funding round at a $8.9 billion valuation, up from $3.9 billion in October. Last […]
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Spotify acquires Podz, a podcast discovery platform - techcrunch

Spotify acquires Podz, a podcast discovery platform

Podcasts are all the rage, but podcast discovery is a challenge. Today, Spotify announced its acquisition of Podz, a startup that’s trying to solve the problem of podcast discovery. “At Spotify, we are investing to build and scale the world’s best (and most personalized) podcast discovery experience,” the company said. “We believe that Podz’ technology […]
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KeepTruckin raises $190 million to invest in AI products, double R&D team to 700 - techcrunch

KeepTruckin raises $190 million to invest in AI products, double R&D team to 700

KeepTruckin, a hardware and software developer that helps trucking fleets manage vehicle, cargo and driver safety, has just raised $190 million in a Series E funding round, which puts the company’s valuation at $2 billion, according to CEO Shoaib Makani.  G2 Venture Partners, which just raised a $500 million fund to help modernize existing industries, […]
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CEO Shishir Mehrotra and investor S. Somasegar reveal what sings in Coda’s pitch doc - techcrunch

CEO Shishir Mehrotra and investor S. Somasegar reveal what sings in Coda’s pitch doc

CEO Shishir Mehrotra and Madrona partner S. Somasegar joined Extra Crunch Live to discuss Coda's pitch doc -- and give live feedback on pitches from the audience.
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Transform 2021: Where does your enterprise stand on the AI adoption curve? - venture beat

Transform 2021: Where does your enterprise stand on the AI adoption curve?

VentureBeat’s annual AI survey returns alongside Transform 2021 this July 12-16, 2021. Transform, the world’s leading event on applied AI for enterprise business & technology decision makers, will host thousands of executives across industries to share their AI and data technology stories. 
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Going, going, almost gone! Only a few spots left in Startup Alley at TC Disrupt 2021 - techcrunch

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Traditional firms might approach an RPA initiative as they have other business initiatives, which is slowly and carefully. But to reap the benefits of automation at scale, companies need more ambition
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Anduril raises $450M as the defense tech company’s valuation soars to $4.6B - techcrunch

Anduril raises $450M as the defense tech company’s valuation soars to $4.6B

The AI-powered defense company founded by tech iconoclast Palmer Luckey has landed a $450 million round of investment that values the startup at $4.6 billion just four years in. In April, reports suggested that the company was on the hunt for fresh investment and headed for a valuation between four and five billion, up from […]
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Mobility startups can be equitable, accessible and profitable - techcrunch

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Vitosha Venture Partners launches $30M fund to back Bulgarian-related early-stage startups - techcrunch

Vitosha Venture Partners launches $30M fund to back Bulgarian-related early-stage startups

Vitosha Venture Partners is a brand new venture fund launching out of Bulgaria, and backed by the Bulgarian government. The 26 million euro ($30M) fund aims to invest in approximately 100 companies, starting from low ticket sizes all the way up to a million, in early-stage and growth-stage companies that are based in or related […]
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Apple AirTags UX teardown: The trade-off between privacy and user experience - techcrunch

Apple AirTags UX teardown: The trade-off between privacy and user experience

Apple’s AirTags have been out for more than a month. Now that they've been out getting lost in the wild, we sent our resident UX analyst to do just that.
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Wise announces plans to go public via direct listing - techcrunch

Wise announces plans to go public via direct listing

Wise, the fintech company formerly known as TransferWise, has announced that it wants to become a public company on the London Stock Exchange. Instead of following the traditional IPO route, Wise plans to go public via a direct listing. This is going to be the biggest direct listing on the London Stock Exchange. If you’re […]
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Gusto makes first acquisition, buying Ardius to expand into R&D tax credits - techcrunch

Gusto makes first acquisition, buying Ardius to expand into R&D tax credits

Free money from the government sounds like winning the lottery, but the reality is that most tech startups and even local retail businesses and restaurants can potentially qualify for tax credits related to research and development in the United States. Those credits, which is what helps tech giants keep their tax rates to near zero, […]
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5 tips for brands that want to succeed in the new era of influencer marketing - techcrunch

5 tips for brands that want to succeed in the new era of influencer marketing

In the new creator economy, the selectiveness of creators means stiff competition for a brand's ideal influencers. But that doesn’t mean working with influencers is out of reach for smaller brands.
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Lordstown Motors reverses claims about “binding orders” for electric pickup truck - techcrunch

Lordstown Motors reverses claims about “binding orders” for electric pickup truck

Lordstown Motors does not have binding orders from customers for its electric Endurance pickup truck — a reversal from claims made earlier this week by company executives in an effort to restore confidence in the troubled company, according to a regulatory filing released Thursday. Lordstown Motors interim CEO Angela Strand and President Rich Schmidt made […]
techcrunch - 2 days ago
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techcrunch
Snap to launch a new Creator Marketplace this month, initially focused on Lens Creators

Snap to launch a new Creator Marketplace this month, initially focused on Lens Creators

techcrunch - 1 month ago

Snap on Wednesday announced its plan to soon launch a Creator Marketplace, which will make it easier for businesses to find and partner with Snapchat creators, including lens creators, AR creators and later, prominent Snapchat creators known as Snap Stars. At launch, the marketplace will focus on connecting brands and AR creators for AR ads. It will then expand to support all Snap Creators by 2022.

The company had previously helped connect its creator community with advertisers through its Snapchat Storytellers program, which first launched into pilot testing in 2018 — already a late arrival to the space. However, that program’s focus was similar to Facebook’s Brand Collabs Manager, as it focused on helping businesses find Snap creators who could produce video content.

Snap’s new marketplace, meanwhile, has a broader focus in terms of connecting all sorts of creators with the Snap advertising ecosystem. This includes Lens Creators, Developers and Partners, and then later, Snap’s popular creators with public profiles.

Snap says the Creator Marketplace will open to businesses later this month to help them partner with a select group of AR Creators in Snap’s Lens Network. These creators can help businesses build AR experiences without the need for extensive creative resources, which makes access to Snap’s AR ads more accessible to businesses, including smaller businesses without in-house developer talent.

Lens creators have already found opportunity working for businesses that want to grow their Snapchat presence — even allowing some creators to quit their day jobs and just build lens for a living. Snap has been further investing in this area of its business, having announced in December a $3.5 million fund directed towards AR Lens creation. The company said at the time there were tens of thousands of Lens creators who had collectively made over 1.5 million Lenses to date.

Using Lenses has grown more popular, too, the company had noted, saying that over 180 million people interact with a Snapchat Lens every day up from 70 million daily active users of Lenses when the Lens Explorer section first launched in the app in 2018.

Now, Snap says that over 200 million Snapchat users interact with augmented reality on a daily basis, on average, out of its 280 million daily users. The majority (over 90%) of these users are 13-25 year olds. In total, users are posting over 5 billion Snaps per day.

Snap says the Creator Marketplace will remain focused on connecting businesses with AR Lens Creators throughout 2021.

The following year, it will expand to include the community of professional creators and storytellers who understand the current trends and interests of the Snap user base and can help businesses with their ad campaigns. The company will not take a cut of the deals facilitated through the Marketplace, it says.

This would include the creators making content for Snap’s new TikTok rival, Spotlight, which launched in November 2020. Snap encouraged adoption of the feature by shelling out $1 million per day to creators of top videos. In March 2021, over 125 million Snapchat users watched Spotlight, it says.

Image Credits: Snapchat

Spotlight isn’t the only way Snap is challenging TikTok.

The company also on Wednesday announced it’s snagging two of TikTok’s biggest stars for its upcoming Snap Originals lineup: Charli and Dixie D’Amelio. The siblings, who have gained over 20 million follows on Snapchat this past year, will star in the series “Charli vs. Dixie.” Other new Originals will feature names like artist Megan Thee Stallion, actor Ryan Reynolds, twins and influencers Niki and Gabi DeMartino, and YouTube beauty vlogger Manny Mua, among others.

Snap’s shows were watched by over 400 million people in 2020, including 93% of the Gen Z population in the U.S., it noted.

 

 

sauce: techcrunch
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