bbc
gadgets to use
geeky gadgets
gizmodo
jalopnik
jezebel
kotaku
lifehacker
ny times
pocket lint
readwrite
tech republic
tech world
techcrunch
technology
the inventory
the next web
venture beat
wired
count
sauces
help
I'm confused... What am I doing here?

Choose which sources you wish to remain and you're all set. Use the buttons to turn sources on and off.

What do the different colours mean?

Depending on if any articles/links are visible on the page there are 4 modes to show the state of your chosen sources.

on / visible on page

off / visible on page

on / not visible on page

off / not visible on page

Wipro to buy London’s tech consultancy firm Capco for $1.45 billion - techcrunch

Wipro to buy London’s tech consultancy firm Capco for $1.45 billion

Wipro said on Thursday it has reached an agreement to buy 20-year-old British tech consultancy firm Capco for $1.45 billion as the Indian consultancy giant looks to win customers in Europe and Asia. The Indian firm, which identifies U.S. as its biggest market, said it expects to close the deal — pending regulatory approvals — […]
techcrunch - 21 minutes ago
Boss of Chinese gaming titan NetEase calls for shared parental leave - techcrunch

Boss of Chinese gaming titan NetEase calls for shared parental leave

China’s relaxation of its one-child restriction has not delivered the population targets set by its policy planners. In 2019, the birth rate in China slumped to a seven-decade low, which experts attribute to changes in social attitudes, skyrocketing living costs as well as a demanding work culture. One way to fix China’s demographic crisis is […]
techcrunch - 1 hour ago
GAannotations automates contextual data for Google Analytics annotations - venture beat

GAannotations automates contextual data for Google Analytics annotations

Despite many pretenders to its throne, Google Analytics continues to dominate the web and marketing analytics sphere for small and enterprise-grade businesses alike. But popularity or omnipresence doesn’t mean that it’s the perfect tool for the job in hand — there is always room for improvement. Over the years, many Google Analytics users have requested […]
venture beat - 1 hour ago
Deliveroo confirms anticipated £8bn floatation in London, will be among first to use ‘dual shares’ structure - techcrunch

Deliveroo confirms anticipated £8bn floatation in London, will be among first to use ‘dual shares’ structure

Food delivery start-up Deliveroo has today confirmed its £8bn ($11bn) stock market floatation in London, something which was on the cards previously. The eight-year-old company will use the “dual-class” innovation which has been introduced to the London Stock Exchange by the UK government in a bid to keep UK companies from being lured over to […]
techcrunch - 2 hours ago
IFC backs Bolt with $24M to expand its transportation network in emerging markets - techcrunch

IFC backs Bolt with $24M to expand its transportation network in emerging markets

Bolt, an Uber competitor that is building an international on-demand network of services to transport people, food and other items in cars, scooters and bikes across Europe and Africa, has picked up some strategic funding today to continue expanding its business in emerging markets. The International Finance Corporation, a division of the World Bank, is […]
techcrunch - 2 hours ago
Countingup closes £9.1M for its business current account with built-in accounting features - techcrunch

Countingup closes £9.1M for its business current account with built-in accounting features

Countingup, the U.K. fintech offering a business current account with built-in accounting features, has closed £9.1 million in Series A investment. Leading the round is Framework Venture Partners, with participation from Gresham House Ventures, Sage and existing investors. It’s noteworthy that Countingup has previously taken investment from ING, and the addition of Sage as a […]
techcrunch - 4 hours ago
WhatsApp rolls out voice and video calls to desktop app - techcrunch

WhatsApp rolls out voice and video calls to desktop app

WhatsApp is rolling out support for voice and video calling to its desktop app, the Facebook-owned messaging service said Thursday, providing relief to countless people sitting in front of computers who have had to reach for their phone every time their WhatsApp rang. For now, WhatsApp said its nearly five-year-old desktop app for Mac and Windows […]
techcrunch - 4 hours ago
Payfazz invests $30M in Xfers as the two Southeast Asian fintechs form Fazz Financial Group - techcrunch

Payfazz invests $30M in Xfers as the two Southeast Asian fintechs form Fazz Financial Group

Payfazz and Xfers, two startups that want to increase financial inclusion in Southeast Asia, announced today they have joined forces to create a new holding entity called Fazz Financial Group. As part of the deal, Payfazz, an agent-based financial services network in Indonesia, invested $30 million into payments infrastructure provider Xfers. Based in Singapore, Xfers […]
techcrunch - 4 hours ago
Indian state government website exposed COVID-19 lab test results - techcrunch

Indian state government website exposed COVID-19 lab test results

A security flaw in a website run by the government of West Bengal in India exposed the lab results of at least hundreds of thousands of residents, though likely millions, who took a COVID-19 test. The website is part of the West Bengal government’s mass coronavirus testing program. Once a COVID-19 test result is ready, […]
techcrunch - 9 hours ago
Gillmor Gang: Off The Record - techcrunch

Gillmor Gang: Off The Record

Of all the gin joints etc. etc. Clubhouse continues to confound those who don’t believe in the restorative powers of the Next Big Thing. It doesn’t make sense, they say, that an audio service based on live podcasts will change the course of human history, And they are right. Social computing is in the doghouse […]
techcrunch - 10 hours ago
Mary Meeker’s Bond is closing on $2 billion for its second fund, per a new filing - techcrunch

Mary Meeker’s Bond is closing on $2 billion for its second fund, per a new filing

Bond, the growth-stage firm that spun out of the Kleiner Perkins Digital Growth Fund in late 2018, is closing a second fund with $2 billion, suggests a new SEC filing that says the amount has not yet been raised, though investment firms sometimes file their paperwork at the final stages of their fundraising and even […]
techcrunch - 11 hours ago
Revolut lets customers switch to Revolut Bank in 10 additional countries - techcrunch

Revolut lets customers switch to Revolut Bank in 10 additional countries

Fintech startup Revolut has its own banking license in the European Union since late 2018. It lets the company offer some additional financial services without partnering with third-party companies. And the company is going to let customers switch to Revolut Bank in 10 additional countries. The Bank of Lithuania has granted a specialized license — […]
techcrunch - 12 hours ago
SpaceX’s Starship prototype flies to 32,000 feet and sticks the landing in third flight test - techcrunch

SpaceX’s Starship prototype flies to 32,000 feet and sticks the landing in third flight test

SpaceX has launched SN10 – the tenth iteration of its current prototype series of Starship, the heavy-lift reusable spacecraft it’s developing. Starship SN10 took off from Boca Chica, Texas, where SpaceX is developing the vehicle. It flew to a height of roughly 10 km or 32,000 feet, before performing a maneuver to re-orient itself for […]
techcrunch - 13 hours ago
Daily Crunch: Google swears off ad-tracking - techcrunch

Daily Crunch: Google swears off ad-tracking

Google says it’s focusing on privacy-friendly approaches to ad targeting, Okta acquires Auth0 and a flying taxi startup raises $241 million. This is your Daily Crunch for March 3, 2021. The big story: Google swears off ad-tracking While Google had already announced it would be phasing out support for third-party cookies in Chrome, it went […]
techcrunch - 13 hours ago
Bank of America is bringing VR instruction to its 4,000 banks - techcrunch

Bank of America is bringing VR instruction to its 4,000 banks

As consumer VR begins to have a moment following years of heavy investment from Facebook and other tech giants, corporate America is similarly beginning to find more utility in the technology, as well. Bank of America announced today that they’ll be working with Bay Area-based VR startup Strivr to bring more of their workplace training […]
techcrunch - 14 hours ago
Twitter tests new e-commerce features for tweets - techcrunch

Twitter tests new e-commerce features for tweets

Twitter confirmed it’s testing a new way to display tweets that link out to e-commerce product pages — like products on a Shopify store, for example. With a new Twitter card format, the company is experimenting with tweets that include a big “Shop” button and integrate product details directly into the tweet itself, including the […]
techcrunch - 14 hours ago
Okta acquires cloud identity startup Auth0 for $6.5B - techcrunch

Okta acquires cloud identity startup Auth0 for $6.5B

As Okta announced earnings today after the bell, it revealed that it’s buying cloud identity startup Auth0 for a hefty $6.5 billion. With Auth0, Okta gets a cloud identity company that helps developers embed identity management into applications, adding an entirely new dimension to its identity platform. “Today, we’re taking a significant step forward — […]
techcrunch - 14 hours ago
Amazon launches reinforcement learning tools to manage robots’ workflows - venture beat

Amazon launches reinforcement learning tools to manage robots’ workflows

Amazon today launched SageMaker Reinforcement Learning (RL) Kubeflow Components, a toolkit supporting the company’s AWS RoboMaker service for orchestrating robotics workflows. Amazon says that the goal is to make it faster to experiment and manage robotics workloads from perception to controls and optimization, and to create end-to-end solutions without having to rebuild them each time. […]
venture beat - 15 hours ago
Toro acquires robotic tractor/snow blower maker, Left Hand Robotics - techcrunch

Toro acquires robotic tractor/snow blower maker, Left Hand Robotics

Toro this week announced its intentions to acquire Left Hand Robotics. The Colorado-based startup (not to be confused with Righthand Robotics) is a natural fit for the lawn mowing giant, as the producer of the RT-1000, an autonomous system capable of mowing large lawns and clearing snow from sidewalks. Toro is best known for its […]
techcrunch - 16 hours ago
Amazon Fire TV expands live TV features, adds Alexa support for live content - techcrunch

Amazon Fire TV expands live TV features, adds Alexa support for live content

Amazon is rolling out a new experience for its Fire TV platform that puts more focus on subscription-free streaming and other live content. The company today announced several new services are being integrated into its suite of Live features, including Xumo and its own IMDb TV and Amazon news app. The company also soon plans […]
techcrunch - 17 hours ago
LOAD MORE TECH
bbc
gadgets to use
geeky gadgets
gizmodo
jalopnik
jezebel
kotaku
lifehacker
ny times
pocket lint
readwrite
tech republic
tech world
techcrunch
technology
the inventory
the next web
venture beat
wired
count
sauces
help
I'm confused... What am I doing here?

Choose which sources you wish to remain and you're all set. Use the buttons to turn sources on and off.

What do the different colours mean?

Depending on if any articles/links are visible on the page there are 4 modes to show the state of your chosen sources.

on / visible on page

off / visible on page

on / not visible on page

off / not visible on page

techcrunch
4 strategies for deep tech startups recruiting top growth marketers

4 strategies for deep tech startups recruiting top growth marketers

techcrunch - 2 weeks ago

In an earlier article, I wrote about how and when to build go-to-market teams at deep tech companies. There, I noted that it is more important for growth hires at deep tech companies to have functional expertise than industry expertise.

But how do deep tech companies connect and cultivate strong relationships with talented nontechnical growth people outside of their industry? In this article, I answer this question, articulating exactly how to:

  • Write role descriptions that entice talented growth people.
  • Create company marketing materials that brands your startup well to talent.
  • Craft thoughtful end-to-end candidate experiences for growth talent.
  • Close top growth candidates.

Incredible growth people are independent and creative and are drawn to environments that explicitly value these traits.

Write a job description that explains how you operate

Underscore the autonomy. Incredible growth people are independent and creative and are drawn to environments that explicitly value these traits. Growth talent wants to know that they have room to experiment, fail and iterate with the support and trust of their company. Highlight the creative agency you give to your growth team. Paint the role as one of managing a subset of the startup and its initiatives.

Show you are ready for a growth marketer. Do not expect your growth person to be a panacea for the company. Growth people work cross-functionally, but there are boundaries where the growth role starts and ends. Growth people cannot sell a product that is not ready. Growth people cannot fix product bugs. Growth people cannot replace excellent customer service. Ensure your role description is clear on what the growth person would do and what they would lean on other teams for. Demonstrate that you have a team structure in place where a growth marketer could fit in and thrive.

Articulate your talent needs. Growth is a broad category. Some growth marketers are more creative. Others are more quantitative. Some have more industry experience. Others have more functional experience. Be clear on what type of growth marketer you need and how this persons talents would complement those of the existing team.

Use marketing to share your history and chart the future

Generate excitement and establish credibility. People can naturally be skeptical about new technologies and younger companies. Do anything you can to ameliorate these concerns. Link to relevant news articles from well-known publications and thought leaders in your industry. Incorporate customer testimonials that speak to the transformative impact your product creates. Name drop well-known advisors, investors and team members.

sauce: techcrunch
CLOSE