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Danish ice cream maker to rebrand ‘Eskimo’ desserts over RACISM concerns
Danish ice cream maker Hansens Is will rebrand its Eskimo desserts over apparent racist connotations, following complaints by a politician from Greenland. The move was met with mixed reaction online.
"After much thorough reflection, we have decided to give our Popsicle ‘Eskimo’ a new and more appropriate name,” Hansens Is said in a Facebook post, citing the ongoing global debate over “derogatory treatment and inequality towards minorities and indigenous people.”
The company has opted to call the chocolate-coated vanilla treat “O’Payo,” the name of the chocolate used in making the dessert. According to the social media statement, the offensively-branded sweets will remain on sale until the “warehouse is exhausted,” at which point the politically correct packaging will appear.
The decision was made after Aaja Chemnitz Larsen, a politician representing Greenland in the Danish parliament, claimed the term means “eater of raw meat.”
“Eskimo has a pejorative meaning for many Greenlanders. So I think it is only natural to show this level of respect for us,” Larsen said. Greenland, a former Danish colony-turned province with a high degree of autonomy, boasts some 55,000 mostly Inuit inhabitants.